It's time for the third tip in my series Simple Tips for Blog Writing. If you've missed the first two tips, Know Your Purpose and Be Yourself, take a look at those, too, because they form a foundation for the remainder of these mini-lessons. I've also added links to these posts down there on my right sidebar so they'll be easy to find if you'd like to refer to them later.
My third Tip for Blog Writing will bring your posts to life and grab your readers' attention and imagination. This is my VERY FAVORITE part of the writing process. This is the part where I can literally kick back and spend hours reliving moments of my life and wringing and squeezing and extracting every single tiny bit of detail out of them and into my posts.
Because if it's worth tellin', it's worth tellin' until I'm blue in the face and everybody else has given up and gone home.
You know, when you get right down to it, I guess that's really my CORE writing philosophy.
3. Be specific. Until their ears bleed.
As you edit your first, free-style draft, work to include vivid details and/or examples that will bring your post to life in the mind of your readers.
Avoid saying things like this:
My son’s coach loves the game so much sometimes he is a little crazy.
Instead, bring your reader along for an up-close glimpse of the crazy coach himself in his natural habitat:
My son’s baseball coach has so much passion for winning that he practically loses his MIND at every game. At last week’s game against the Whippets, we were tied at 5-5 in the bottom of the ninth, two outs with a man on first. Coach Buzz stood riveted in his customary craned-forward-on-tiptoes position as the Whippets’ best hitter blasted a line drive to our second baseman, who snapped it up perfectly, the ball smacking into his glove with a mighty whump, tagged out the runner to second and fired the ball to first in time for the first baseman to tag out the batter. Coach shot straight up in the air and before his feet even touched the ground again, he'd caught the second baseman, the first baseman and a couple of random Dads off the sidelines in an enormous, swaying bear hug.
(And you have no idea how much MORE detail I cut OUT of that paragraph so y'all would be able to read the whole thing without mentally hyperventilating.)
IT NEVER EVEN HAPPENED, PEOPLE!
(It's a sickness with me, is what it is.)
By the same token, if you're arguing a point, describing a process, or even reviewing a product or service, make sure you've provided plenty of specific details to support your opinion, lead your reader mentally through the steps, or fully explain the basis for your recommendation. In many cases, you may also consider including visual cues like bullet points, enumeration or photographs/videos to organize and further clarify your message.
Oh, people do love them some bullet points, don't they?
Tip Three is Be specific. Paint a picture with your words. Make your concept, story or argument come alive in your readers' minds with your own clear, vivid details and examples.